Trusting the Expert Within

When a potential client who is interested in my services approaches me and they immediately start listing all the self-help books they have read; I become very curious. Why? It reminds me of the phenomena I notice frequently that I have coined the “boob job effect”.
The “boob job effect” is when I hear a woman saying that she has low self-esteem and increasing her breast size will give her better self-esteem. I haven’t been able to pinpoint the logic on that one.
I have nothing against self-help books or boob jobs. I think self-help books are a great resource in [...]