When a potential client who is interested in my services approaches me and they immediately start listing all the self-help books they have read; I become very curious. Why?  It reminds me of the phenomena I notice frequently that I have coined the “boob job effect”.

The “boob job effect” is when I hear a woman saying that she has low self-esteem and increasing her breast size will give her better self-esteem. I haven’t been able to pinpoint the logic on that one.

I have nothing against self-help books or boob jobs. I think self-help books are a great resource in [...]

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